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A Trade Show Display Contest
Is your company sending a delegation to an industry
conference, trade show, or convention this year? Don't make your
booth design a chore for the marketing staff - make your trade
show display a real team effort!
A GoalManager reader, Peter Lemmeck from D.R.
Construction Works, tells us how they improved their trade show
exhibit process:
"Each year, we exhibit
at four or five trade shows. Every few years, when we
redesign our trade show display booth, we hold a
contest throughout our company. The employee who comes
up with the most creative trade show display or booth
design is sent to work with our outside consultant for
a full week doing the final design. Surprisingly, most
winners have been from non-marketing job functions."
"We
end up with a great trade show display, our team feels
really involved in the process, and our employees
working the booth feel enormous pride that our whole
company was involved."
So make your next trade show or industry meeting
a chance to integrate the entire team's ideas and
efforts, not just those people in trade show
marketing!
A tradeshow display contest can be an engaging way to
solicit new ideas, promote morale, and enhance the
convention-going experience."
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Trade
Show Display Contest