| Case
Study: Increase
Production
 "Sales
teams always seem to get the good stuff." That was one of the complaints
of Matthew's employees. Matthew was the team leader for an advertising
project management team. Even though they were under constant stress
to meet project deadlines, they never got the recognition that the
sales team did. Matthew's team worked long hours, listened to stressed
out clients, and found little time for "down-time." "If it weren't
for us, the sales team wouldn't have anything to sell!" one team
member argued.
Matthew's team
was in low spirits. The sales team had recently returned from Jamaica
and was constantly talking about how great the weather and golf
had been. The Project Management team just didn't think it was fair.
Matthew was
determined to bring up the morale of his team and reward them for
their hard work during the last several months. They were able to
consistently meet strict deadlines and take on new projects. They
were an energetic group and easy to manage.
Matthew ran
an incentive program to motivate his team. In order for management
to accept his proposal, all project teams would have to be involved.
If the team(s) created an advertising campaign that was nominated
for the Cannes Gold Lion Award (didn't necessarily have to win an
award, just nominated), the agency would send that team to the festival
in Cannes, France.
The project
teams had four months until the competition. All teams became really
competitive and tapped into their most creative reserves.
Matthew's team
and one other team were both nominated for an award. Matthew's team
won a nomination for a commercial and the other team for an outdoor
billboard. Both teams were going and the company propelled itself
into the position as a major contender in the advertising world.
Well worth the trip to Cannes and well worth the internal competition
that made them famous.
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